Senior Director, Brand Marketing - Microbiome and Gastroenterology
As a privately-owned, biopharmaceutical company, Ferring pioneers and delivers life-changing therapies that help people build families and live better lives. Our independence helps us cultivate an entrepreneurial spirit and long-term perspective that enables us to achieve growth and scale, while remaining agile and true to our ‘people first’ philosophy. Built on a 70-year plus commitment to science and research, Ferring is relentless in its pursuit of science that drives powerful discoveries and therapies to help people build families, stay healthy, and stand up to the world’s oldest enemy: disease.
This position will oversee development and execution of go-to-market strategies and programs to achieve US sales objectives and achieve revenue targets for the organization. The Sr. Director, Marketing Microbiome and GI. will lead the marketing team to develop and deliver marketing strategy including omnichannel strategy campaigns and tactics, as well as the annual brand planning process. This role is a member of the Specialty Care Leadership team and works closely with cross functional team members including, medical, commercial and LMR.
With Ferring, you will be joining a recognized leader, identified as one of “The World’s Most Innovative Companies” by Fast Company, and honored by Fortune with inclusion on its “Change the World List,” for addressing society’s unmet needs. Ferring US is also Great Places to Work® Certified, distinguishing it as one of the best companies to work for in the country.
Create the overall vision, strategy, positioning of Microbiome and GI products based on deep market insights focused on HCPs and patients
Identify and monitor key internal and external developments (e.g. clinical/regulatory milestones, market/competitive developments) impacting commercialization plans.
Develop and execute marketing plans.
Forecasting product needs with the Operations team to ensure adequate inventory, as well as Life Cycle Management.
Work with training and agency teams to support Field Sales Force training of marketing strategy, messaging, and materials.
Contribute to product development strategy through coordinating voice of customer activities with US KOLs and advisory boards.
Oversee the management of US physician consultants and advisory boards.
Assist senior management with the assessment of new and innovative technologies, business partnerships, acquisitions and any other related business ventures that fit within the Microbiome TA.
Liaison with Medical and HEOR team to transform real world data (RWD) into healthcare professional (HCP) promotions.
Forecast and manages budget. Responsible for developing and managing expenses for all upstream and downstream marketing expenses in line with approved marketing budgets.
In collaboration with Finance and the Business Unit, build a multi-year strategic business plan,
Track progress against the above plan, escalating as needed to correct course.
Partner with Global franchise to ensure strategic alignment, best practice sharing with other launch countries and be the US voice to build a compelling Life Cycle management.
Collaborate with Market Access team to strategically design and execute pricing strategy.
Unlock access of largest GI and ID group practices by providing proper direction to strategic account associate director
Be a coach to all direct reports to ensure that they reach their full potential within current role
Bachelor’s degree with major in marketing or related business area required. MBA preferred.
10+ years of marketing experience within the biotech or pharmaceutical industry required.
Experience launching first-in-class products required and buy and bill.
Prior Sales Leadership for a minimum of 2 years or more is required.
Solid understanding of today’s US pharmaceutical environment, incl. Market Access, Distribution Clinical, Regulatory, Legal and Compliance required.
Exceptional marketing analytics, insights and problem-solving capability.
Understanding of the broader urology or uro-oncology marketplace across the care continuum is helpful but not mandatory.
Proven track record of effectively and efficiently driving performance and influencing within a matrix organization.
Strong ability to build alignment and collaborative working relationships.
Demonstrated ability to develop and execute a marketing strategy.
Strong understanding of US promotional regulations.
Excellent communication and facilitation skills, and experience managing KOL forums.
Solid financial acumen and experience.
Strong leadership as demonstrated by multiple years managing direct reports
Ferring + you
At Ferring, we offer competitive total compensation along with an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work. From working hours that respect your lifestyle, a culture that is welcoming and equitable, and the chance to work with the industry’s most impressive people, these are just some of the ways we live our "People First" philosophy.
Our Compensation and Benefits
At Ferring, base salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $228,000 to $319,000, which is the reasonable estimate of the base compensation for this role. The actual amount paid may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, education and primary work location. [If applicable] If hired to work 2nd in this role, the pay differential will be 10%. [If applicable] If hired to work 3rd shift in this role, the pay differential will be 20%. [For non-sales employees] Additional compensation for this role will be provided based on competitive annual incentive compensation targets in the form of an annual bonus - payouts are based on individual and company performance.
Benefits for this role include comprehensive healthcare (medical, dental, and vision) with a premium differential, inverse to base salary, to be paid by employees, a 401k plan and company match, short and long-term disability coverage, basic life insurance, wellness benefits, reimbursement for certain tuition expenses, sick time of 1 hour per 30 hours worked, vacation time for full time employees to accrue up to 120 hours in the first four (4) years of employment, and 160 hours in the fifth (5th) year of employment as well as 12 to 13 paid holidays per year. We are proud to offer 26 weeks of paid parental leave, learn more about the parental leave offering in our benefits package here.
Ferring is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local laws.
Join our team and your voice will be heard, and your contributions will be valued. If you love to come up with new ways to make a positive difference and see them through, you will fit right in.
We are proud to be an Affirmative Action/Equal Opportunity Employer (including Disability/Protected Veterans). We maintain a drug-free workplace.