Senior Manager, Medical Engagement
As a privately-owned, biopharmaceutical company, Ferring pioneers and delivers life-changing therapies that help people build families and live better lives. Our independence helps us cultivate an entrepreneurial spirit and long-term perspective that enables us to achieve growth and scale, while remaining agile and true to our ‘people first’ philosophy. Built on a 70-year plus commitment to science and research, Ferring is relentless in its pursuit of science that drives powerful discoveries and therapies to help people build families, stay healthy, and stand up to the world’s oldest enemy: disease.
The Medical Engagement Manager will ensure that key US-driven medical activities across all Ferring’s therapeutic areas (TAs) reach their maximal impact by designing relevant medical content journeys. This role will expand external expert engagement with omnichannel capabilities and optimize scientific exchange at key touchpoints, such as online virtually or at medical congresses. They will create guidance for medical content-creation for digital channels and liaise with US and global Customer Engagement and Medical Communications teams to disseminate best-in-class medical content via multiple channels directed at Healthcare Professional (HCPs).
With Ferring, you will be joining a recognized leader, identified as one of “The World’s Most Innovative Companies” by Fast Company, and honored by Fortune with inclusion on its “Change the World List,” for addressing society’s unmet needs. Ferring US is also Great Places to Work® Certified, distinguishing it as one of the best companies to work for in the country.
Maximize the reach of medical content to optimize customer engagement
Coordinate a structured medical communication plan to achieve impactful external content dissemination and internal understanding of what we want to achieve with any given medical content
Provide support in the optimal communication of scientific activities driven by Medical Affairs and the cascading of content
Create guidance documents to establish new ways of working with relevant internal stakeholders
Develop and operationalize medical engagement processes and reporting needs for field medical, medical directors, and medical affairs.
Act as the main point of contact for and work closely with Customer Engagement to co-develop engagement tools fit for disseminating medical content to HCPs; collaborate on model optimization
Identify and recommend opportunities to augment the scientific data landscape with assets to improve customer engagement capabilities
- Work with Medical Directors and Scientific Communications to plan strategic medical content campaigns, advising on the creation of modular content, ideal formats and channels for each content type
Drive adoption of new and advanced HCP engagement capabilities (HCP Portal, AI/ML driven next best action, etc.)
Provide subject matter expertise and drive launch of HCP portal
Design HCP journeys across medical activities
Launch best in class Medical Affairs HCP digital platform (HCP portal)
Identify opportunities to repurpose medical content for external-facing HCP portal, utilizing the tools available at Ferring for key external expert engagement
Manage digital content generation and maintenance of the HCP portal
Work in close collaboration with multiple therapeutic areas, along with field medical, medical directors, and medical affairs operations to align on needs and objectives
Act as liaison between medical affairs, the commercial organization, IT and supporting vendors to ensure needs are fulfilled
Ensure utilization of Medical Next Best Action
Lead Medical systems management, alignment, enhancements, training, support and optimization
Act as the lead for medical affairs engagement platforms, ensuring the ongoing fitness for purpose and use of the platforms
Manage the enhancement of engagement platforms, including analysis, requirements definitions, vendor management, testing, and change management.
Manage and update of KEE mapping and engagement plans, and related systems used for engagement
Lead new hire and ongoing Medical system training and communication; develop assets for enhancements
Support system enhancements and integrations
Review helpdesk performance and optimize knowledge base with vendors
Align with global on projects in and outside of current support model
Manage and optimize Medical customer relationship management (CRM), including enhancing capabilities to meet business needs and achieve operational excellence
Administer and operate CRM platform needs / capabilities for Medical Affairs, including updates to interaction recording, MIRF management, insight collection, digital educational assets and reporting, etc.
Align stakeholder needs and leverage CRM, customer engagement, and operational management capabilities.
Oversee and facilitate KEE and field medical affairs (MSL, NCL, MOVL) alignment, roster, and identification and mapping updates.
Lead change management activities to ensure optimal release of CRM upgrades and enhancements for Medical Affairs.
Coordinate with the training department to develop and materialize a training strategy and process for onboarding and enhancements
Serve as primary point of contact for all Medical CRM-related support escalations, including field facing escalations as well as internal home office concerns.
Collaborate on CRM Ambassador team
Develop and execute a Medical omnichannel measurement framework
Plan medical activities for maximal impact and measure and track\ impact through each KEE engagement channels
Create field adoption and digital coverage measurement framework
Enhance awareness and engagement based on field feedback and suggestion metrics (MSL/NCL acceptance / dismissals, fulfilment of call objectives, surveys, field insights, etc.)
Develop and support customer engagement reporting needs, implement best practices for pre-, during and post-activity KPIs.
Analyze data and integrate omnichannel dashboard and KPI reports
Drive insights process generation and management
Minimum of a Bachelor of Science degree in business management, technology, operations, or a related field. MBA / advanced degree preferred.
5+ years of pharmaceutical experience in commercial operations, CRM (IQVIA OCE preferred), customer engagement, medical affairs, or relevant experience.
Strong data query (SQL, SOQL) knowledge preferred.
US specialty market experience preferred.
Knowledge of the pharmaceutical industry including field operations best practices and commercial stakeholder landscape.
Working knowledge of medical affairs and field operations processes.
Strong analytical, business acumen, and problem-solving skills with hands-on experience evaluating CRM needs.
Excellent influencing, communication, and interpersonal skills.
Strong ability to work on multiple projects simultaneously, balancing priorities, and working with cross-functional teams.
Highly proficient in Microsoft Office applications (specifically Excel and PowerPoint).
Ferring + you
At Ferring, we offer competitive total compensation along with an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work. From working hours that respect your lifestyle, a culture that is welcoming and equitable, and the chance to work with the industry’s most impressive people, these are just some of the ways we live our "People First" philosophy.
Our Compensation and Benefits
At Ferring, base salary is one part of our competitive total compensation and benefits package and is determined using a salary range. The base salary range for this role is $103,550 to $188,500 which is the reasonable estimate of the base compensation for this role. The actual amount paid may differ based on non-discriminatory factors such as experience, knowledge, skills, abilities, education and primary work location. Additional compensation for this role will be provided based on competitive annual incentive compensation targets in the form of an annual bonus - payouts are based on individual and company performance.
Benefits for this role include: comprehensive healthcare (medical, dental, and vision) with a premium differential, inverse to base salary, to be paid by employees; a 401k plan and company match; short and long-term disability coverage; basic life insurance; wellness benefits; reimbursement for certain tuition expenses; sick time frontloaded yearly of 40 hours, or higher if state or local law requires; vacation time for full time employees to accrue between 112.5 and 150 hours yearly in the first four (4) years of employment, and additional accruals starting in the fifth (5th) year of employment; and 12 to 13 paid holidays per year. We are proud to offer 26 weeks of paid parental leave, learn more about the parental leave offering in our benefits package here. For roles that are not field-based, Ferring has a policy that allows employees to work up to two days from home and three at a Ferring site, weekly.
Ferring is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of gender, race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local laws.
Join our team and your voice will be heard, and your contributions will be valued. If you love to come up with new ways to make a positive difference and see them through, you will fit right in.
We are proud to be an Affirmative Action/Equal Opportunity Employer (including Disability/Protected Veterans). We maintain a drug-free workplace.