Date Posted: 07/29/2024
Req ID: 38979
Faculty/Division: Faculty of Applied Science & Engineering
Department: Dept of Electrical & Computer Engineering
Campus: St. George (Downtown Toronto)
Position Number: 00056582

About us:

The Edward S. Rogers Sr. Department of Electrical & Computer Engineering is Canada’s top-ranked ECE department, and one of the country's largest. We are home to 100 active and Emeritus professors, more than 1,400 undergraduate and 600 graduate students. Many of our faculty members are world leaders in their field and have been recognized as the brightest and most promising scientists and engineers from across the country.

ECE is a hotbed of research commercialization, by far the most productive department for new inventions at the University of Toronto. With this department, you will work at the heart of the most rapidly developing technologies humankind has ever seen

Your opportunity:

Under the direction of the Senior Communications Officer, the incumbent will be responsible for developing and executing the department's digital media plans and initiatives, focusing on increasing student recruitment numbers, fostering industry partnerships, and enhancing brand awareness to achieve growth objectives and revenue growth. The incumbent will be supporting the Edward S. Rogers Sr. Department of Electrical & Computer Engineering's (ECE) marketing strategy.

Your responsibilities will include:

• Supporting marketing and communication strategies by developing plans for multimedia and digital media that align with strategic communication objectives
• Implementing digital communication plans across various channels
• Building and strengthening relationships with stakeholders and partners
• Managing the creation of digital communications by ensuring consistent and integrated messaging by collaborating with colleagues across the University
• Providing website support by advising on website design and content to align with marketing/communication objectives
• Coordinating video and photographic assignments by conceptualizing, organizing, and executing production content and activities
• Providing support for social media platforms and initiatives by implementing social media campaigns and maintaining a presence on platforms
• Contributing to the evaluation of digital initiatives by analyzing the effectiveness of campaigns and programs using metrics

Essential Qualifications:

• Bachelor's Degree in a related field (e.g., communications, media relations, journalism) or an equivalent combination of acceptable education and experience
• Minimum four(4) years of proven experience and expertise in social media management and strategic content creation, with a major focus on driving revenue growth through targeted marketing campaigns and data-driven decision-making
• Demonstrated experience with driving revenue growth by supporting the marketing strategy by developing and implementing digital marketing plans across multiple social media platforms (e.g., Instagram, Twitter, Facebook, TikTok, LinkedIn, etc.)
• Demonstrated experience in creating and sharing engaging educational content and targeted campaigns designed to attract potential students and foster industry collaborations, contributing to increased enrollment and partnerships
• Experience in designing and executing promotional campaigns to boost recruitment and enhance brand awareness, thereby supporting revenue growth
• Experience in overseeing video production from concept to final edit, ensuring high-quality content creation and timely delivery to enhance marketing initiatives and drive engagement
• Experienced in assisting the website development team in managing content to align with recruitment and partnership objectives, enhancing user experience and engagement
• Demonstrated experience and ability to manage multiple social media channels and maintain a social media calendar to ensure consistent and strategic content distribution that supports revenue goals
• Up-to-date knowledge of social media trends and the ability to adjust strategies accordingly to maximize reach and impact, thereby supporting growth objectives
• Applicants are expected to show evidence of a commitment to equity, diversity, inclusion, and the promotion of a respectful and collegial learning and working environment.
• Skilled in monitoring and analyzing social media performance metrics to refine future campaigns, ensuring continuous improvement and revenue optimization
• Advanced skills in content management and publishing tools
• Experience maintaining an editorial calendar for multiple digital channels

Assets (Nonessential):

• Experience working in academic institutions or similar environment
• Knowledge of issues and trends in student recruitment

To be successful in this role you will be:

• Achievement oriented
• Multi-tasker
• Proactive
• Problem solver
• Responsible
• Team player

Closing Date: 08/08/2024, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 11 -- $75,223. with an annual step progression to a maximum of $96,196. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.