Date Posted: 01/31/2025
Req ID: 41500
Faculty/Division: Faculty of Arts & Science
Department: New College
Campus: St. George (Downtown Toronto)

Description:

About us:

The Faculty of Arts & Science is the heart of Canada’s leading university and one of the most comprehensive and diverse academic divisions in the world. The strength of Arts & Science derives from our combined teaching and research excellence in the humanities, sciences and social sciences across 29 departments, seven colleges and 46 interdisciplinary centres, institutes and programs.

We can only realize our mission with the dedication and excellence of engaged staff and faculty. The diversity of opportunities and perspectives within the Faculty reflect the local and global landscape and the need for curiosity, innovative thinking and collaboration. At Arts & Science, we take pride in our legacy of innovation and discovery that has changed the way we think about the world.

Opened in 1962, New College has a long-standing commitment to social justice, and to supporting its diverse body of 6000+ undergraduate students to excel intellectually and to engage in the wider community. New College prioritizes personal attention to students, innovative interdisciplinary programs, links with professional faculties, career mentorship, and community outreach initiatives. The College has built a rich learning community for students including academic support, amenities for studying and social interaction, and opportunities for co-curricular and community engagement. The College offers a spirited and challenging environment for students to have the opportunity to broaden their experience, create life plans, and meet others from different fields. New College is a friendly, welcoming and informal community that places a high priority on student support services and encourages diversity. For more information on New College, see http://www.newcollege.utoronto.ca.

Your opportunity:

Working under the general direction of the Director, Administration, International Programs, the incumbent is responsible for developing and executing marketing plans that align with the strategic goals, focusing on promoting programs, events, and initiatives. The incumbent will provide expertise on social media trends and platforms to enhance digital communication strategies, monitor and analyze effectiveness and performance, strengthen brand profiles, and advise on marketing best practices to identify opportunities for band-building.

The Communications Officer will build and foster strong relationships with both internaland external stakeholders, key vendors (domestic and international), to ensure effective coordination of marketing activities. The incumbent will be responsible for creating promotional, outreach, and program materials, collaborate with vendors on material creation ensuring that all marketing efforts are efficiently executed and delivered on time.

Your responsibilities will include:

• Developing and implementing marketing plans to promote programs, events and/or initiatives that support strategic objectives
• Implementing marketing plans to strengthen brand profiles
• Building and strengthening relationships with stakeholders and partners of strategic importance
• Conducting market researchand analysis
• Designing surveys to support the evaluation of strategies and objectives
• Delivering presentations to promote programs, opportunities and/or initiatives
• Producing promotional and outreach materials
• Directing the activities of a single ongoing staff-appointed employee

Essential Qualifications:

• Bachelor’s Degree in Journalism, Communications, Marketing or a related field or an acceptable combination of equivalent experience.
• Minimum five (5) years related experience in a strategic communications role, developing and implementing communication strategies and plans including digital, print and social media strategies.
• Experience managing social media platforms including building active engagement, expanding reach and using analytics and strategy to report on social media effectiveness.
• Experience maintaining and updating websites, and in the design and product development of website and communications services.
• Experience tracking, translating and reporting complex statistical material for the purpose of communication pieces.
• Proven experience identifying and pitching good story opportunities and writing concise, creative and engaging communication pieces (i.e. news and feature stories) including editing, researching, print/design and reporting.
• Experience supervising and/or coaching administrative staff.
• Experience fostering and sustaining relationships withinternal and external contacts.
• Experience with updating and creating CRMs and websites.
• High level of proficiency with Microsoft Office Suite, content management systems and experience with new/emerging media and information technology.
• Proven design capabilities and experience with web and graphic design software. (InDesign, Photoshop, Illustrator)
• Proven ability in promoting equitable practices which value inclusiveness and diversity. Superb communication skills and the ability to foster positive relations in a decentralized environment.
• Exceptional storytelling and presentation skills. Excellent attention to detail and solid copyediting and proofreading skills.
• Strong understanding of the needs and sensitivities of different audiences. Demonstrated ability to write in a variety of styles and voices for a range of audiences.
• Demonstrated social media acumen; strong writing and copy editing skills; possess strong content creation skills and the demonstrated ability to conceptualize, carry out and evaluate an advertising campaign, including using social media and traditional advertising tools.
• Excellent knowledge of advertising principles, tools and metrics, social media platforms, modern web browsers and search engine optimization techniques.
• Strong organizational skills with the ability to prioritize workload, work effectively under pressure, and meet deadlines.

Assets (Nonessential):

• An understanding of New College International Program.
• An understanding of the various enrichment programs at New College.
• Fluency in another language.

To be successful in this role you will be:

• Communicator
• Insightful
• Meticulous
• Organized
• Problem solver
• Resourceful
• Responsible
• Team player

This role is currently eligible for a hybrid work arrangement during October to March, pursuant to University policies and guidelines, including but not limited to the University of Toronto’s Alternative Work Arrangements Guideline.

Closing Date: 02/17/2025, 11:59PM ET
Employee Group: USW
Appointment Type: Budget - Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 13 -- $84,813. with an annual step progression to a maximum of $108,463. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations

Lived Experience Statement
Candidates who are members of Indigenous, Black, racialized and 2SLGBTQ+ communities, persons with disabilities, and other equity deserving groups are encouraged to apply, and their lived experience shall be taken into consideration as applicable to the posted position.