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Regional Sales Manager, Midwest

Vive Crop Protection

Vive Crop Protection

Sales & Business Development
United States
Posted on Wednesday, November 15, 2023

Vive is a high-growth trajectory, sustainable agtech firm founded in 2006 and headquartered in Mississauga, ON. Our Made in Canada, patented Allosperse® delivery technology helps farmers do more with less. By bringing the power of Precision Chemistry™ to agriculture, Vive is connecting the lab to the field, enabling growers to cut costs and reduce their environmental footprint. We are fully commercial with established distribution across the US, and our products were used on two million acres in 2022.

We were recently selected as part of the inaugural cohort of the Government of Canada’s Global
Hypergrowth Project, and we are well on our way to becoming Canada’s leading anchor agtech firm. Our global expansion ambition has started with our first product Canadian registration in spring 2023. We’ve received several awards for innovation, been named the SDTC Changemaker of the Year, and ranked #196 on the list of the fastest-growing companies in the Americas. With over 100+ patents, and a vision of having a Vive solution on every acre of cropland globally, we’re looking for passionate, growth-minded individuals to join us on our journey!

At Vive, our core values (G-CROP) are the foundation of everything we do and are a guiding force for
all the exciting and unique experiences you’ll have when working with us.

  • We are GROWER-focused
  • We succeed through COLLECTIVE genius
  • We are passionate about building something REAL
  • We are all confident and adaptive OWNERS
  • We are PRECISE, data-driven, and science-based

If you’re looking to build something real with a team of smart, confident and adaptive owners (and like to have LOTS of fun along the way), keep reading to learn more about the Regional Sales Manager role and the role you will play in helping us reach our goals!

Your core mission is to ensure that Vive’s portfolio sales objectives across the Midwest are met. As a core member of the Sales and Marketing team, you will play an integral part in the Company’s success. You have an excellent understanding of the US agricultural marketplace and have past experience in agricultural sales. You understand the agricultural distribution model and will work to expand Vive’s market position, sales, and relationships with existing and new retail accounts across the Midwest. You are a self-driven individual who is passionate about winning and representing a unique and novel product line in a highly competitive agricultural marketplace.

You will deliver on this mission by:

  1. Business Planning - Developing and executing retail business plans including sales forecasts and new market opportunities. Meeting the needs of our retail customers, enabling them to exceed revenue expectations with our product portfolio.
  2. Retail Sales Management - Developing the necessary relationships and business influence with distributor retail and wholesale accounts, COI partners, and key growers to achieve Vive’s sales & business objectives for the territory.
  3. Market Expansion - Co-developing and executing new crop protection programs and ideas within key crops of corn, potatoes, alfalfa, and others, which enable Vive’s product portfolio to grow and be differentiated versus competitors.

Internally – US Sales Team, Marketing (Product Management & Communications), Product Development
Externally – Agricultural retailers and personnel, Key Growers, and agricultural distributors and personnel throughout sales territory


  • Ensures that Vive’s portfolio sales objectives are achieved in the US Midwest territory: Southern Indiana, Illinois, Missouri, and Kentucky.
  • Works to expand Vive’s market position, sales, and relationship with existing and new retail and grower accounts within the region.
  • Ensures key information is routinely updated in CRM, enabling a conduit of market intelligence for the organization.
  • Develops and executes sales strategies and business plans which support the joint business needs of our customers and Vive Crop Protection.
  • Establishes productive and professional relationships with key personnel in assigned customer accounts.
  • Uses creativity, market knowledge, and business knowledge to provide innovative ideas for business growth.
  • Works closely with the Sales and Marketing team to support the “voice of the customer.”
  • Works closely with all departments in Vive in supporting our overall culture and business growth.


  • Bachelor’s degree or higher
  • 5 or more years of experience in field sales in agriculture
  • Sound agronomic understanding of crop protection products and their use
  • Experience in the liquid fertilizer or biological market a plus
  • Experience with managing and calling on ag retailers, key growers, and ag distributors
  • Experience launching new products and/or technologies into the ag marketplace
  • Excellent understanding of the agricultural marketplace within the Midwestern states, excellent understanding of respective crops grown within the region, and experienced in agricultural sales.
  • Excellent agronomic knowledge and ability to apply it in supporting differentiated product selling
  • Proven ability, to influence and build relationships with customers (growers, retailers, and distributors) to generate purchases of innovative agricultural crop protection products.
  • Experience in establishing deep and meaningful relationships with customer base
  • Excellent communication and presentation skills
  • Effective in small team settings driving collaborative approaches
  • Self-driven individual who is passionate about winning and representing a unique and novel product line in a highly competitive agricultural marketplace.


  • Valid passport with ability to travel as needed across the US and Canada
  • Valid driver’s license and good driving record