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National Account Manager (USA)

Vive Crop Protection

Vive Crop Protection

Sales & Business Development
United States
Posted on Friday, July 5, 2024

About Vive

Vive is a high-growth trajectory, sustainable agtech firm founded in 2006 and headquartered in Mississauga, ON. Our Made in Canada, patented Allosperse® delivery technology helps farmers do more with less. By bringing the power of Precision Chemistry™ to agriculture, Vive is connecting the lab to the field, enabling growers to cut costs and reduce their environmental footprint. We are fully commercial with established distribution across the US, and our products were used in USA and Canada on over 1.2 million acres in 2023.

We were recently selected as part of the inaugural cohort of the Government of Canada’s Global
Hypergrowth Project, and we are well on our way to becoming Canada’s leading anchor agtech firm. Our global expansion ambition has started with our first product Canadian registration in spring 2023. We’ve received several awards for innovation, been named the SDTC Changemaker of the Year, and ranked #196 on the list of the fastest-growing companies in the Americas. With over 100+ patents, and a vision of having a Vive solution on every acre of cropland globally, we’re looking for passionate, growth-minded individuals to join us on our journey!

At Vive, our core values (G-CROP) are the foundation of everything we do and are a guiding force for all the exciting and unique experiences you’ll have when working with us.

  • We are GROWER-focused
  • We succeed through COLLECTIVE genius
  • We are passionate about building something REAL
  • We are all confident and adaptive OWNERS
  • We are PRECISE, data-driven, and science-based

If you’re looking to build something real with a team of smart, confident and adaptive owners (and like to have LOTS of fun along the way), keep reading to learn more about the National Account Manager role and the role you will play in helping us reach our goals!


Your core mission is to ensure that Vive’s portfolio sales objectives across the country are met. As a core member of the Sales Leadership Team, the National Account Manager will play an integral part in the company’s success. You have an excellent understanding of the US agricultural marketplace and have experience in agricultural sales. You understand Agricultural distribution models and will work to expand Vive’s market position, sales, and relationships with existing and new distribution key accounts across the US. You are a self-driven individual who is passionate about winning and representing a unique and novel product line in a highly competitive agricultural marketplace.

You will deliver on this mission by:

  • Developing and executing distribution strategies and Large Account Management Plans that support the joint business needs of our customers and Vive Crop Protection.
  • Establishing productive and professional relationships with key personnel within assigned customer accounts to ensure GTM access is achieved.
  • Using your creativity, market knowledge and business knowledge to provide innovative ideas for business and market share growth.
  • Coordinate and ensure timely EDI reporting and account forecasting.
  • Working closely with the sales and marketing teams to support the “voice of the customer.”
  • Working closely with all departments in Vive in supporting our overall culture and business growth.

Interacts with:

  • Internally Coordinates with Regional Sales Managers, VP of Sales & Business Development, Sales Team Managers, Regional Agronomy Managers, Marketing, Product Development & Finance
  • Externally – Coordinates with Senior leaders/owners, national and regional KAM managers of National and Regional crop protection distribution companies.

Accountability - In Your First 12 Months You Will:

  • Establish relationships and trust - quickly develop relationships with key distributor contacts to ensure deep understanding of customer needs.
  • Account plans - develop Large Account Management Plans for all assigned key accounts that align the customer needs and Vive's strategic goals.
  • Sales process - provide key critical steps in Vive's overall sales process ensuring that development and deployment of key distributor/retailer programs and customer communications are timely.
  • Achieve results - deliver quarterly transactional sales results as outlined by Vive's annual budget plan and manage departmental expenses.

Specific Duties & Responsibilities

  • Travel to various Key Account office locations across the US for collaboration, networking, and business planning.
  • Work to expand Vive’s market position, sales, and relationship with existing and new distribution partners across the US.
  • Develop and execute sales strategies, account plans and communications, which support the joint business needs of our customers and Vive Crop Protection.
  • Establish productive and professional relationships with key personnel in assigned customer accounts.
  • Use creativity, market knowledge and business knowledge to provide innovative ideas for business and market share growth.
  • Work closely with all departments at Vive in supporting our overall culture and business growth.
  • Translate national and regional distribution strategy and direction to Regional Sales Managers to support strategy implementation and achievement of sales and revenue targets.

Skills & Experiences

  • 10+ years of sales experience in agriculture in the US
  • Bachelors’ degree or higher
  • Extensive experience in field sales within agriculture
  • Experience with managing key influencers and decision
  • Experience in establishing deep and meaningful relationships with key accounts
  • Excellent communication and presentation skills
  • Effective in small team settings driving collaborative approaches
  • Experience with introducing new products and/or technologies into the marketplace
  • Flexible approach to implementing deliverables
  • Problem solving attitude with strong analytical skills
  • Independent, can-do attitude
  • Understanding of retail/distributor P&L and customer proprietary product sales – prior retail experience a plus


  • Valid passport with ability to travel across the US and Canada as needed (travel up to 45%, depending on home location); should live near enough to a major airport
  • Valid driver’s license and good driving record